Performalytics was founded on the belief that data and analytics should be at the heart of any business!
Our ambition is to deliver the most efficient, collaborative, honest and actionable insight to our clients, as a result increasing profitability.
Launched in 2015 with 15+ years of hand's on analytics experience working for blue-chip companies across all sector
We complement our client's own knowledge base by simply focusing on filling in the skills gap
A team of analytics specialists who will mine your data on an individual basis
We blend your data with relevant second and third party data, to realise the potential of your business
The size of your business doesn’t matter but the data you have within it does
Whatever format your data currently exists, we will join you and guide you through this journey
Our team has generated clear insights with both marketing, sales and customer teams
Every analytics approach involves the three i's...
Our analytics projects fall into 3 key topics:
1 - Creating a full 360 view of the consumer:
By connecting all the data points within the business, overlaid against any relevant external data, Performalytics create a complete understanding of you key customer groups, therefore improving the targeting approach of all communication.
2 - Sales analytics and Lifetime customer value:
For a business to understand who their most valuable customers are can dramatically improve overall business performance. Performalytics bespoke analytics systems bring this to life, and enable you to maintain relevance, and keep them engaged with your brand. This concludes with the thorough review of their complete customer journey, offering insight to feed into future activity.
3 - Marketing effectiveness and response attribution:
Performalytics provide comprehensive marketing performance analysis to support continuous improvement, campaign on campaign. Our bespoke attribution systems clearly defines how well each marketing channel performs on it's own merit and in tandem with the others, via the use of fully customised and adaptable response trend analysis. We believe this is imperative because knowing how your customers interact with your brand results in cleaner insight.
Born in 2015, Performalytics was founded by James Dickens following a career using valuable insight from client data...
Initially working at top media agency within WPP, then leading data labs for regionally targeted media representatives, where data is very much 'King'
It is his belief that data holds the key for businesses to realise their genuine potential, regardless of the field they operate in
Companies of all sizes can benefit greatly from the services Performalytics provide , either from the data they hold themselves or gathered from multiple sources, or more likely both
Performalytics was started to offer performance analysis for Communications investment, Social Media, Websites or overarching Business Analytics
We are passionate about all things data and the pivotal role it has driving the future success of your business
Whilst highly sophisticated analytical systems are very good and extremely valuable, they will only tell you part of the story
To complete the story, there is no substitute for human intervention, built upon intelligence and a wealth of experience
We are a team of Big Data specialists who will mine your data on an individual basis
We also assess 3rd party data to add further value and lead on potential 2nd party data systems that can optimise your specific business goals
Performalytics are a team of media professionals who are passionate about focusing on the actions that makes a difference.
Our services include, but not limited to:
Building a complete understanding of sales trends and the key influencers, adding clarity to your business performance
Matching responses, interactions, sales & value back to specific adverts to ensure you marketing budgets work as hard as possible.
Who are your customers, where they live, how best to communicate with them, what value do they offer the business
How does your marketing mix work together to drive the 'most' sales; how does it contribute the overall business performance
Do your visitors pass through your site in the way you want them to, do they convert, where to your best visitors come from…
Are your partners providing you with the best value, can you improve your internal application of resource more efficiently
All displayed through a secure online interactive app.
How We Do It...
Run a comprehensive data audit for all clients, establishing attribution rules and agency set up
Discuss the key objectives, future requirements, by client, mapping the journey and timeline
Work with yourselves to ensure meeting the pre-determined goals and action evolving strategy